02-25-2008, 03:54 PM | #41 | |
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02-25-2008, 04:01 PM | #42 | |
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02-25-2008, 04:06 PM | #43 | |
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One thing I think would be interesting, and I would have asked for it yesterday if my friend wasn't trying to finish his weekly reports, is the last 18 months worth of data. I know for a fact that Dish and DTV got slammed with calls for about 2 hour period in August of 2006. I happened to unleash about 200 outbound agents on them when one of our dialers went down. Removing those calls, I would be interested to see what six month period had the most volume. My guess is that it's not much different today than it was 18 months ago. I do agree with you that some who are currently Dish customers will switch. I don't think it's going to be significant. I would guess most lived through two years, they'll not go through the hassle believing that Dish is going to be on board soon also or flat out don't know DTV has it. I think DTV will get back most if not all their customers they lost from Comcast. I think DTV knows this and that is why they publicly welcomed Dish to get involved in the distribution. It won't hurt them at all and it might hurt Comcast. That's just my reading into things though. |
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02-25-2008, 04:10 PM | #44 | |
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02-25-2008, 04:12 PM | #45 |
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The data isn't worthless. Although there may be some errors in the collection, that isn't the real problem with using it to guess what those who didn't bother to call are thinking. It's that there is no way to know for sure if it accurately represents what's out there because it's not a random sampling of the audience. Self-selectors are often not representative of those who don't call. All you know is what that group thinks. There is also no way of knowing how many people care about the channel and didn't call. The only way to get a good reading on that would be to design a study using a random or as close to random sampling of the audience you can get, and ask them about the mtn. But that's really expensive and not worth the trouble, so they don't do it.
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02-25-2008, 04:19 PM | #46 | |
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Like I said, I only have data on two people. Me & My brother are both currently cable subscribers who will be switching now because of the Mtn on DTV. I'd be very surprised if we're so atypical that we don't represent a good portion of the BYU fandom. |
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02-25-2008, 04:21 PM | #47 | |
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IMO, it'd be far more cost-effective in driving marketing policy. |
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02-25-2008, 07:28 PM | #48 |
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Not necessarily.
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"The beauty of baseball is not having to explain it." - Chuck Shriver "This is now the joke that stupid people laugh at." - Christopher Hitchens on IQ jokes about GWB. |
02-25-2008, 09:26 PM | #49 |
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At this point I would be happy with Outback Steakhouse...It doesn't have to be Ruth's Chris...although Ruths Chris is preferable.
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02-25-2008, 09:32 PM | #50 | |
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BCS programs play 8 BCS games a year and BYU thinks they have a tough schedule with only 2. |
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