05-05-2006, 09:02 PM | #1 |
Senior Member
Join Date: Sep 2005
Location: Northern California
Posts: 2,919
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McDonalds Makeover
I just read this article about the new image that McDonalds restaurants are going for.
http://moneycentral.msn.com/content/...2.asp?GT1=8180 Plush couches, Wi-Fi, gourmet coffee.... The whole bit. So do you think it'll work? Perhaps a new crowd hanging out at the golden arches? Personally, I doubt it. Its like Walmart making a big push to go after Saks to become the clothing supplier of the rich and famous. Also, the article states an annual profit margin of $300-400K per store. Is this not very good for a fast food restaurant? It seems to me like their doing okay, so why mess with a good thing (and I use the term VERY loosely). |
05-05-2006, 11:39 PM | #2 |
Senior Member
Join Date: Jan 2006
Location: Clinton Township, MI
Posts: 3,126
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Actually the Mcdonalds corporation makes most of its money in real estate. The restaraunts are just there for the people to pay rent on...- Fast Food Nation
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