Quote:
Originally Posted by CJF
I agree that the numbers can be skewed, but why would I take them with a grain of salt? We live and die by our call center data. It's gone over with a fine tooth comb daily. We get the pulse of our customers through that data. And over a six month trend, with commercials telling me to call DTV and Dish, and missing another football season, under 3,500 calls made is screaming scary data if you are Craig Thompson. That data dictates where money is spent. Additional training, additional scripting, commericals, web spends, etc. If you take that with a grain of salt you're sticking your head in the sand. That's what the MWC has done throughout this entire ordeal.
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living and dying by that data is probably not very wise if you understand the idea of a representative sample in statistics. Why are you assuming that the people who actually call are at all representative of the entire audience? You just can't automatically make that assumption.