I always assumed that the Winter Olympics was largely a branding exercise for the Summer Olympics....a placeholder to ensure that segments of each generation do not grow up totally disinterested in the commercialism of the Olympic movement. They stick the odd Winter games in there to remind everyone that Summer games are only 2 years away.
I don't understand the concentrated appeal in things such as figure skating. Why don't these activities hold anybody's interest outside of 2 weeks every four years?
Admittedly, I enjoy the more bizarre events, such as the one the combines X-country skiing and shooting guns.
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