From wikipedia:
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As a pejorative term, nouveau riche effects distinctions of type, the given stratum within a social class; hence, among the rich people of a social class, nouveau riche describes the vulgarity and ostentation of the new-rich man and woman who lack the worldly experience and the system of values of old money, of inherited wealth, such as the patriciate, the nobility and the gentry.
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They won a lottery and act like they are titans of industry. And they treat everyone else around them like garbage.
Yes, their trailer trash roots are still quite obvious.
And karma is a bitch. They will get theirs.