I think business wise for Larry H it makes sense. he is directed his theatres towards families, which is what 90% of marketing gurus in Utah would do. If he is showing that movie then families are going to come in and see lots of homosexuals attending the movie and the parents of these sheltered kids will get upset and complain (i am sure this has already happened) So larry needs to think long term do i piss off the families and anti-gays that have been seeing my movies for years, or piss off the handful of homosexuals? You choose the families every time (except maybe in San Franscisco). So maybe he loses a Ford Focus to a gay couple, but i guarantee he sells plenty of mini vans because of his decision.
Business wise it makes sense, not that i agree or disagree with it, if i was his advisor i would have done the same thing.
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