Quote:
Originally Posted by Tex
I'm cleansing your temple.
I'm not criticizing ... just saying that the "so 1970s" method still seems to work reasonably well.
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it will go the way of door to door sampling within the next 5 years, IMO. The only thing keeping that from happening already is that the online panels have not grown enough yet to cover all the demand out there. Phone sampling is getting less and less cost effective and reliable as the response rate has gone in the toilet the last several years. People just don't trust people who call on the phone to ask questions. The telemarketing industry has really hurt it.