I haven't seen a price yet, but I imagine it could be painful.
I bought a new SRAM chain a while back and it was about 40% more expensive than the Shimano.
Darn good salesman, he was. Talking a cheapskate like myself into a $45 chain (compared to $25 for the Shimano), all to save a couple of grams of weight. Give that man a raise!!!
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