I'm not surprised that we're misunderstood. Just talk to a Latter-day Saint about Jehovah Witness teachings or the differences among Protestant denominations and you'll get an incredible amount of bias and misinformation. When we're willfuly ignorant about the beliefs of others, we shouldn't be surprised that others follow suit.
I think the bigger question is why we should care? For the past ten years, we've heard quite a bit about the PR campaign of the church. After all of these efforts, it seems clear that it has met it's intended purpose. I think there is a lesson there. That is, we shouldn't care. We should proudly believe what we believe, no matter how bizarre it seems to others. Wordly acceptance is not now, nor has it ever been, the aim of the gospel of Jesus Christ.
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