De La Hoya is an intelligent businessman.
He signed Mayweather to his promotion awhile back.
Now one is playing the Face (De La Hoya) and the other is playing the Heel (Mayweather) to the tee...and I've no doubt that after the fight is over, behyind the scenes, that they'll be high fiving one another with the intelligent way they've done this business deal.
WWE Creative Writing team (and yes such a title exists) would be impressed with how the promotion of this whole thing has been carried out.
Kudos to them. I hope it's a great fight.
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Masquerading as Cougarguards very own genius dumbass since 05'.
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