Quote:
Originally Posted by MikeWaters
There is no way that the Pac-12 is worth more than the SEC.
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It's all about TV markets. The PAC includes valuable advertising dollars in (2) Los Angeles, (6) Bay Area, (12) Phoenix, (14) Seattle, (18) Denver, (22) Portland, and (33) SLC.
Meanwhile the SEC's largest draws are (7) Atlanta, (29) Nashville, (40) Birmingham, (50) Louisville, (53) New Orleans, and (56) Little Rock.
Plus there's regional interest, like San Diego and Las Vegas vs. Tampa and Charlotte.
The SEC may have had more success in the polls in recent years, but the PAC's audience is larger, and that's the measuring stick right now. They'll be able to compare ratings and paid subscribers once all of these conference packages are ultimately available on all cable and dish providers nationwide, but until then Larry Scott can also hypothesize with the popularity of the Rose Bowl vs. the Sugar Bowl.