I will be ignoring it as best as I can. Hopefully, other church members will do the same. If we're fortunate, everybody else will, too.
The best thing that could happen for this film is for people to freak out in protest. The first time I heard about either the Da Vinci code or Harry Potter was reading an article about people protesting them. Protesting any form of entertainment seems tantamount to advertising for them.
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