We're too diverse.
In many cultures, one or two sports dominate culture.
In our culture, we have so many that it impossible for all to capture the imagination. And I disagree with you. Swimming is where nerdy, middle class kids with little or no athletic talent hide.
Soccer depends on origin. Many talented immigrants play soccer.
Whether we borrow terminology is irrelevant, but finding the talent to participate is the key. Plus it's dang expensive to support.
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Ἓν οἶδα ὅτι οὐδὲν οἶδα
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