So I guess Mormons aren't Mormons anymore
 

"Don't call me Mormon."
"Don't call me LDS either."

Not sure how this is actually going to work. Seems like we have to go through this every few years, where we hope in change in naming conventions will lead to some kind of breakthrough in church growth and gospel acceptance.

People don't speak using such long terms to refer to a person or groups. That's the failing of this effort. Trying to be so stuffy as to say, "I'm a member of dada, dada, dada," as opposed I'm X. Common speech requires quick, short words. I don't see it working this time either.