Contrasting MWC incompetence vs. Big East genius
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http://www.nhregister.com/site/news....d=517516&rfi=6 http://www.bigeast.org/genrel/082906aab.html |
Would you care to compare aggregate market sizes between the two conferences? Besides, with the Big10, Big12 and MWC creating their own networks, it's created a more favorable market for the Big East with ESPN than would have existed otherwise.
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Would you care to contrast the ratio of market size to the ratio of media exposure.
Sure the Big East has the edge in market size. But the ratio of media exposure approaches infinity:1. |
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I'm not saying that MWC should get the same deal. I'm commenting on the fact that the Big East has negotiated unprecedented exposure while the MWC has negotiated oblivion. |
Big East's brilliant move was with its football. They get their best teams cherry picked, and instead of folding like the MWC does against the BCS, they go on the offensive. They boot Temple, and they steal Louisville. They keep the conference to a small number instead of overbloating.
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When the deal was signed, ESPN had a potential audience of 290 million. CSTV's was 10 million. It's still not close. And, we are not even on CSTV, we don't have local distribution deals (like the Big East), and we aren't even really getting that much money. And there is nothing we can do about anything, including if the entire thing is sold out from under us and signed over to a russian internet streaming service. No one could call this a good deal. "We will make you disappear from the planet for less than 1 million per year per team." |
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Just because the potential audience is high doesnt mean the real audience will be even close.... |
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